Thursday, 27 September 2012

Avon Arctic Goddess Collection

Last week Avon hosted an event in the gorgeous penthouse of the Mayfair hotel, to celebrate the launch of their new Arctic Goddess collection for A/W 2012.

The event was supported by the attendance of Pixiwoo's Sam and Nic, celebrity manicurist Marian Newman and Avon's beauty and empowerment ambassador Alesha Dixon.

As someone who has grown up with the Avon brand around me, I have noticed how the brand has remodelled itself to become more accessible and attractive for the younger generation. Avon is no longer one of those brands which you would only associate with mature women. This collection truly embraces the new vision and will appeal to women of all ages.

The collection's standout product was the Arctic Goddess eyeshadow palette (below on the far right) which was beautifully modelled by Alesha. The shadows are highly pigmented and the colours are striking and beautiful. The event itself was well organised and the Avon and Halpern PR staff were fun, friendly and super helpful. Here are a few images from the day:

The amazing view from the penthouse balcony:

A little preview of my outfit:

I spent some time chatting to Sam and Nic discussing everything beauty related and beyond. The lovely ladies are so gorgeous, friendly, helpful and had plenty of stories to tell.

Another highlight for me was meeting Alesha Dixon whose infectious, belly rumble of a laugh could be heard across the room and whose beauty radiated from her flawless makeup to her absolutely sexy Louboutin shoes!

The Arctic Goddess collection is available from your Avon representative or online and launches in November!

Numera x


  1. I wish arctic goddess would suit me, but it would do NOTHING for me, because I have reeallllyyy light blue eyes. I really like the purple toned ones though :)



  3. so jealous that you met pixiwoo! Not talking to you :P

  4. I really wanted to go to that event but I couldn't get the time off work - glad you had such a good time!