Images from the campaign
This collection is a celebration and encouragement of individuality and non conformity. Illamasqua tells us to be who we are and not who we are told to be. It's about breaking the boundaries and re-creating classic makeup looks with a brave twist. You are encouraged to swap that everyday black eyeliner for a quirky white line; make a statement with a bold lip colour which isn't red but teal blue and to mix up this season's hottest colour mint green with a vibrant purple on your nails.
The Human Fundamentalism Collection
This is the full collection - or so we all thought when we entered the building. A little surprise was waiting for us in another room however:
Skin Base Foundation Au
This is a Limited Edition Skin Base Foundation which can worn alone or mixed in with your usual foundation. Au is the chemical symbol for gold and the product contains tiny flecks of metallic shimmer to give your skin a beautiful glowing look - perfect for any skin tone.
The Fundamental Palette
The centrepiece of the collection is the above eyeshadow palette. It's a bold mix of shades and textures, using clashing colours from opposing sides of the colour wheel which can be used alone or blended together to create vibrant new shades. I did however, prefer the neutral palette, especially the antique gold shade named "Vintage" which is gorgeous!
The two nail polishes in "Nomad" (a bright jade colour) and "Stance" (a violet fuchsia) were also in my picks from the collection as were the single eyeshadows in the shades "Burst" and "Vernau".
The very talented Alex Box using the collection
Sweets, milkshakes and cherryade to fit the 90's flashback theme
We were very generously given a box of goodies to take away with us at the end of the evening. Mine contained two of the single matte eyeshadows in the colours "Pivot" and "Burst" plus the daring teal lipstick in "Apocalips" and a bottle of sealing gel - used to turn any powder product into a water-resistant pigment paste.
The event was everything I expected from Illamasqua. It was a mixture of candy, dancing, and a tribal performance from Ande Sombe which was very interesting and unexpected! It was a reflection of the brand and their quirky, ecclectic identity which they definitely remain true to with this fabulous collection. It is available online and in stores from 14th March, but if you really cannot wait you can preorder your favourites from today.
Many thanks to Hayley for inviting me to this launch and for her lovely warm welcome, which always makes a person feel at ease when walking into a room full of strangers!
Which products are your picks from the collection? Would you be brave enough to wear "Apocalips"? Leave a comment and let me know what you think!